Company Statement: Founded in 2001 by brother and sister, Joseph and Beth Reiling, New Adventures creates innovative play toys for children worldwide. Our goal is to provide great products with personalized service, quality and a commitment to providing quality products at great values. At New Adventures, our specialty is girls’ toys; more specifically dolls. We lovingly manufacture dolls for all ages from simple baby dolls to interactive toddlers.
Creative Innovator
- Engaged in ideation, brainstorming and product development for dolls, girl’s activity and plush toy products. Responsible for concept through development of Classic Emma wood furniture product line.
- Created and executed the display and exhibit design for New Adventures showroom at New York Toy Fair.
- Created concepts and designs for licensed presentations and seasonal action plush concepts for AVON as well as concepts for Hershey’s licensed plush toy line.
Resourceful
- Awareness of current trends within the industry and continuously drive to identify new business opportunities (licensing, distribution channels, pricing, consumer benefits, etc.)
- Project Management: Effectively leveraged internal and external resources, managed multiple projects and assignments.
- Gathered and maintained new relationship with illustrators and developed an outside network to support the product development efforts.
Goal Oriented
- Testimonial: "Tina's design work was instrumental in getting our company started ten years ago. Our customers were able to clearly understand her designs and this in turn let to them passing us contracts to produce new product for them." — Joseph Reiling
Recommendations:
- "Tina has the creative ability to see something unique and envision it as a HUGE success. She has the gifted ability to see more than what is in front of her being shown, but how to brand it, where to place it, how to categorize it, develop it further and make success. Tina is more than a screener of product, she has the innovative mentality to take what is in front of her and turn it into dollars. Her happy, honest, responsible personality shines when working with inventors; always encouraging to pursue further. She would be an asset to any company since her gifts and talents are far beyond toys. Her sense of style and design follow her wherever she goes." -Ruth Golden-Morace, President, Kidzart, Inc
