Brand Statement: IT’SUGAR stores are trendy sweets emporiums, offering the ultimate sugar rush.
IT’SUGAR takes candy, and turns it into an experience. World's Largest Box of nerds candy, corporate gifts and novelty items in one place. IT’SUGAR is the latest creation of Jeffrey Rubin. As a 21 year veteran of the candy business, Jeff Rubin’s creation include Dylan’s Candy Bar (which he founded with Ralph Lauren’s daughter, Dylan), FAO Schweetz, an ice cream bar inside FAO Schwarz; and Candy Land, a confectionary department within the Toys ‘R’ Us store in Times Square, New York City.

Creative Innovator

• Assisted in development of IT’SUGAR logo, marketing material, store development, product selection, and buying and merchandising.
  
• Participated in development of branding strategy and development of store display and design.
• Took part in development of ideas and catch phrases for private label and product concepts for the stores.
  
  

Resourceful

• Used extensive research and sourcing skills to make valuable introductions to new businesses, ex. Found the company who creates unique and proprietary candy bins that look like glass but are actually acrylic. Made the introduction to a unique musician who wrote proprietary candy wrap songs for IT’SUGAR.
  
• Responsible for buying of gift, licensed product, and novelties for both stores as well as selling strategies.
• Facilitated program to ship US candy product to the UK for the opening of Selfridge’s UK. Coordinated with Selfridges to provide vendors ingredient information for approval to abide by EU Standards as well as provide assistance with the shipping and exporting program.

Goal Oriented

• Coordinated and assisted with the opening of Sugar High Stores: The Pier at Caesar’s, Atlantic City, NJ Universal Citywalk, Los Angeles, CA, Broadway at the Beach, Myrtle Beach, SC. Regular IT’SUGAR stores Aventura Mall, Miami, FL, The Arches at Deer Park, Long Island, NY, FAO Schwarz, New York, NY. International Store Selfridges Dept. Store, Birmingham, UK.
• Developed programs for events and the party business for stores.
• Helped create the style guides, artwork, graphics and implement the use of style guide to create Private Label products with outside vendors, in-store graphics and signage.
  

Recommendations:

• "Tina was one of the very first hires at IT'SUGAR over a year before we opened our very first location. She was an integral part of our brand creation from it's DNA to style guides, artwork, graphics... In addition she handled almost all merchandising functions for our first store we opened. She gives 110% and is one of the most committed and dedicated individuals I have ever had the privalege to work with. IT'SUGAR would not be where it is today if not for Tina Goldkind."
  -Jeff Rubin, Founder & CEO, IT'SUGAR
• "I worked with Tina while she was at IT’SUGAR. It was always great to see what new and exciting things we could make with her endless supply of creative ideas." -Jeff Oster, VP, Mirart Inc.