Creative InnovatorResourcefulGoal Oriented
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Brand Statement: IT’SUGAR stores are trendy sweets emporiums, offering the ultimate sugar rush.
IT’SUGAR takes candy, and turns it into an experience. World's Largest Box of nerds candy, corporate gifts and novelty items in one place. IT’SUGAR is the latest creation of Jeffrey Rubin. As a 21 year veteran of the candy business, Jeff Rubin’s creation include Dylan’s Candy Bar (which he founded with Ralph Lauren’s daughter, Dylan), FAO Schweetz, an ice cream bar inside FAO Schwarz; and Candy Land, a confectionary department within the Toys ‘R’ Us store in Times Square, New York City.

Creative InnovatorIT'SUGAR


Goal Oriented


Fear Factor Products