Brand Statement: Funology Design & Development is an independent product development and graphic design group dedicated to the creation of fun and innovative ideas for children. Funology D&D believe that inventive marketing and strong graphic presence are essential to the success of a concept. In the hi-tech, fast paced world of today, where it seems the “gadget” is the focus of the product, Funology is developing its niche in the market as the clever duo that asks the questions, How do you play with the item? How can this item be extended to create a strong brand? Answering these questions successfully creates strong product concepts that are creatively marketed and uniquely packaged.
Creative Innovator
- Assisted in the development of brand looks for Hasbro Play Doh, Disney Theme Park Candy Packaging Cap Candy, Goldberger Doll, Kidpower Toys, Creatatoy , Amazon Origins, New Adventures LLC., Beacon Sweets and Ludo LLC.
- “Name Thinker Upper” for product names, taglines, product bursts, brochures, postcards, sell sheets and other marketing communications media. Assisted clients in trademark applications.
- Presentation of new children's concept: Developed new toy and candy products from ideation through negotiation licensing deals. Placement of concepts at Hasbro, Disney, Nickelodeon, Spinmaster Toy, Kidpower, Best Sweet, Candy Planet, A&A Global, & other industry leaders.
Resourceful
- Drove new business development through identifying and pursuing opportunities for
innovation.
- Developed relationships with key contacts externally to create niche awareness for graphic side of business.
- Understood consumer behavior and customer satisfaction provided child testing for packaging and products.
Goal Oriented
- In a matter of three years Funology D&D was awarded large scale projects from Hasbro, Disney, CAP Candy, DSI Toys because of a proven ability to develop great product and packaging concept as well as their ability to cultivate and foster new relationships.
- Created a strong full-service development group for product design, packaging and creative services.
- Proven ability to do whatever it takes to get the job done. Managed the daily business of the company while continuously taking initiative and pushing projects forward under tight deadlines.
Recommendations:
- "I had the privilege of working with Tina at Cap Toys. Not only did she inspire me to be creative, but she inspired everyone around her as well. She has a boundless energy that allows her to interact and relate well with consumers and clients alike." -Jessica Spirk-Everest, Director, New Business Development at Nottingham Spirk
- "I had the fortune to work with Tina as a fellow employee at OddzOn / Cap Candy and also as a product design expert with previous companies. Tina is one of the best creative and inventive people I have ever had the pleasure working together. Her unique ideas and inventiveness in product design and creation have and will benefit many companies. Tina is one of the best in the business, and if the need arose, she would be the first person I would call. I do not know how I could give a better recommendation than that!" -Gary Evans, Owner, Captain Muddy’s Tasty Treatss